Gather & Wander Styled Shoot at Rivers Lodge & Hunt Club
Whenever Mal from Wildly Your’s Weddings and Gather & Wander messages me about creating stationery for a styled shoot, my immediate answer is always “YES!”. Hands-down. Always. Forever.
All of her shoots are so innovative and definitely don’t shy away from creativity. Literally, a dream come true as a creative + designer. What I loved most about this shoot was the inspiration for the stationery itself.
While talking with Mal about what she had envisioned for this shoot—specifically the stationery—she had one particular image of typography that she was drawn to. It had a slight serif with unique gaps and holes throughout, making the typeface feel very open and inviting. She also mentioned this idea of layers + textures since she was planning on using ceramic dishware for the place settings.
I instantly loved the idea of combining a design and layout that was very clean, sleek and modern that would pair really nicely with rough textures and layers.
What I love so much about stationery is it’s ability to quietly enhance a space or environment through design, paper and color. A great designs sole purpose is first and foremost it’s functionality—is it communicating in a clear and effective way? Second, is the design—does the design say, look and feel the way it’s intended to.
In this case, I wanted to focus to remain on the couple, the decor, the flowers… all the things that created the environment, the mood. The stationery’s job was to support and enhance this and communicate this mood clearly and intentionally.
I loveeeee how the typography and layout of this design does all the talking. The color, or lack-thereof, gives the design this light, peaceful, airy feeling allowing the type to be the star of the show. This feeling is then carried through to the typeface choices and the layout, which guides the eye to the different pieces to then view as a whole.
From the first impression of the invitation all the way to the menu on the tables the day-of, this look + feeling is being communicated and shared with the guests.
I love that so much.
Let’s communicate the feeling of your day together, shall we? I’d love nothing more.
Vendors | Venue: The Rivers Lodge & Hunt Club | Content Session: Gather & Wander | Design/Florals/Styling: Elizabeth McKenzie Florals | Design/Planning/Styling: Wildly Yours Weddings | Furniture Rentals: Supply Event | Cake: Blue Thistle Cakes | Gown: Bridal Extraordinaire by Justin Alexander | Jumpsuit: BHLDN by All That Glitters, Hayley Paige | Stationery: East + West Designs | Makeup Artistry: Audra Ashlee Artistry | Hair Styling: Carmelle Hair Artistry